Tips to optimize the presence in search engines

Tips to optimize the presence in search engines

The tag or title tag is vital. Do not overly complicate the design and technical specifications with flash elements, java, frames or dynamic content.

– The title tag is vital

The tag or title tag is the most important part of the content for those who search the Internet. Make it short, of a maximum of 60 characters (with spaces), which is equivalent to around 8 or 10 words.

Start with the most important keyword for that particular page. Always put what is specific to the page first, and then go to the general. Many web pages begin their title with the name of the brand or organization, and then continue with what refers to the page. (That is a very common mistake, so check your website).

– The description tag is recommended

The description tag is not as important as the title tag. However, it has its value. Write it as if it were a summary, and do not exceed 30 words. It must be a convincing, concise text.

– Light pages and clean, quality HTML

The less HTML code you have, the better, because that’s why search engines will index your web page more easily and quickly. Try that the total weight of any page does not exceed 50 kb (including images). Any element above 100 kb is slow, and some search engines do not like pages over 100 kb.

– Include a map or site index

Users like maps or indexes on web pages. Make sure there is a link to the site map from the home page, that it is made in text format and that it is up to date.

– Avoid the flash

I have nothing against flash design, except the fact that I generally detest it. It’s such a waste of time! Class b ads made by people who will never have the opportunity to make a real television ad. Search engines also do not like flash, and have a hard time registering pages that contain it.

– Make your website in static HTML

You do not need a “dynamic” web unless you have content that changes frequently, such as airlines, which have to publish availability and prices dynamically from a database because it is information that is constantly updated. You can have a database, but it is better to show the content as static HTML. It’s cheaper, the pages will go down faster and the search engines will find it easier to index your website in depth.

– Avoid PDFs

One of the symptoms that a web is poorly managed is that it has many PDFs. Publishing content in the form of a PDF is usually a way to save time. Search engines have improved in the registration of PDF files, but it is still recommended to accompany them with a header and a summary in HTML.

– Avoid frames

Frames are a very bad option.

– Attention to javascript

Any link in javascript must also be published in HTML, or else the search engines will not be able to keep track of it. The rollovers are nice, but they only cause problems, so unless you have a brilliant technical team, avoid them.

– Alternative text

As a general rule, include an alternative text for each image. However, the only alternative text that search engines recognize is that of the images that are linked. Make sure the text is descriptive and abundant in keywords.

– Keywords

For years, some web pages tried to trick searchers by filling out the keyword tag with lots of popular terms. As a result, many engines already give very little value to this label.